“Consent is Good, Joyous, Sexy”: A banner campaign to market consent to college students

  title={“Consent is Good, Joyous, Sexy”: A banner campaign to market consent to college students},
  author={Kristie A. Thomas and Susan B. Sorenson and Manisha Joshi},
  journal={Journal of American College Health},
  pages={639 - 650}
ABSTRACT Objective: This study assessed the recall of, reaction to, and understanding of a brief campus banner campaign promoting consent in sexual relationships, and determined whether campaign exposure was associated with subsequent engagement in activities related to sexual assault education, awareness, and prevention. Participants: A stratified random sample of 1,200 undergraduates was recruited during fall of 2010; 628 (52.3%) participated. Methods: To account for history and maturation… 

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