“Blue and Seven Phenomena” among Japanese Students

  title={“Blue and Seven Phenomena” among Japanese Students},
  author={Miho Saito},
  journal={Perceptual and Motor Skills},
  pages={532 - 536}
  • M. Saito
  • Published 1 October 1999
  • Psychology
  • Perceptual and Motor Skills
To investigate color and number preferences in Japan, 586 university undergraduates (239 men and 347 women; M age = 20.9 yr.) were asked to name a color (Question 1), to name their preferred color (Question 2), and to name their preferred number between zero and nine (Question 3). The results showed that Japanese students chose blue (33.5%) or red (26.0%) when asked to name a color but that red was not chosen as frequently as blue as a preferred color (red: 11.1%, blue:37.1%). Sex differences… 

Tables from this paper

Effects of Hue, Saturation, and Brightness on Preference
A study was done to investigate preference responses for foreground–background color relationships. To do this, 123 university undergraduates in Ankara, Turkey, were asked to view eight background
Sex-related differences in chromatic sensitivity
Assessing the performance of 150 males and 150 females on the color assessment and diagnosis (CAD) test found differences between males and females in red-green (RG) color discrimination may be related to the heterozygosity in X-linked cone photo pigment expression common among females.
Special Number or a Mere Numerical Array? Effect of Repdigits on Judgments and Choices
This article focused on the features of numerical arrays, repdigits (e.g., “777”), and examined the effect of Repdigits on judgments and choices, and formulated the following hypotheses: when people want to assign special meanings to numbers, repDigits will be chosen since people tend to prefer numbers that contain repdigit.
Feeling red lucky? The interplay between color and luck in gambling settings
This paper investigates the effect of the color red on gambling behavior, as influenced by feeling lucky and cultural background. Four experiments examine how risk-taking choices and gambling
Do Psychiatric Disorders Affect Color and Number Preferences
It is demonstrated that cultural milieu and gender differences are more important than psychiatric diagnosis in color and number preferences in psychiatric patients and healthy subjects.
Color and Number Preferences of Patients with Psychiatric Disorders in Eastern Turkey
Patients' choice of color and number reflect the region's religious and cultural milieu, and green was the most frequently preferred of all colors and the number 3was the most preferred number.
Drawing Boundaries: From Individual to Common Region--The Development of Spatial Region Attribution in Children.
The study investigated at what age children draw boundaries around pairs of objects that share either similarity or proximity. In two studies (N = 132 and N = 252) using a Wertheimer array, a clear
Richer color experience in observers with multiple photopigment opsin genes
Women with four-photopigment genotypes are found to perceive significantly more chromatic appearances in comparison with either male or female trichromat controls, and implications for theories of color perception and gender differences in color behavior are discussed.
Number Preferences in Lotteries
We explore people’s preferences for numbers in large proprietary data sets from two different lottery games. We find that choice is far from uniform, and exhibits some familiar and some new
10 Questions on Room Color: Answers for Workplace Designers
Evidence from scientific studies on color fails to support many claims about the effect of room color on human performance, behavior, or mood.


Note on the “Blue Seven Phenomenon” among Male Senior High Students
According to Simon (1971; Simon & Primavera, 1972), a "blue seven phenomenon" is manifested when the number 7 and the color blue are the mosc frequently written responses to che request to wrice down
The ‘Blue Phenomenon’ is Red in the Netherlands
When asked to write down the name of a color American subjects tend to write 'blue'. The percentage of 'blue' choices typically is over 40% (Simon, 1971). Such an overselenion of 'blue' has also been
Existence and robustness of the blue and seven phenomena.
Summary In previous research Ss asked to name a digit 0–9 and a color have shown preferences for seven and blue. This study sought to modify behavior by informing Ss of the bias. It was hypothesized
Sex and Racial Differences in Color and Number Preferences
582 undergraduates were asked to write down their favorite color and choose a number from 0 to 9. The color blue and the number seven were chosen most frequently by both sexes and races, supporting
Number and Color Preferences in Four Countries
When asked to write down the name of their favorite color and number (between 0 and 9), 353 boys and 308 girls from Niger tend to write 9 and red; the majority of 121 Japanese boys and 112 girls
The predominance of seven and the apparent spontaneity of numerical choices.
When asked to report the first digit that comes to mind, a predominant number (28.4%) of the respondents choose 7. Three further experiments sought to establish whether this predominance is due to an
A Comparative Study of Color Preferences in Japan, China and Indonesia, with Emphasis on the Preference for White
  • M. Saito
  • Economics
    Perceptual and motor skills
  • 1996
Analysis of the choices by correspondence analysis showed that each area (country) shows tendencies for unique color preference and that there are statistically significant differences in the frequency of selection of colors of certain hues and tones.
The “Blue Seven” is Not a Phenomenon
Three studies investigated a reported preference for humans to choose blue and seven in a free choice. Such preferences were compared against 109 respondents' favorite color and number. The
“Blue Phenomenon”: Spontaneity or Preference?
Recent studies of the “Blue Phenomenon” have shown that in some countries outside the USA not ‘blue’, but ‘red’ or ‘black’ is the predominant color choice. It is argued that the differences between
Colors and Figures in Senegal
A sample of 2,500 primary school children and 943 secondary school children asked to name their favorite number (between 0 and 9) and their favorite color, gave as the primary school children's