“Blue and Seven Phenomena” among Japanese Students

@article{Saito1999BlueAS,
  title={“Blue and Seven Phenomena” among Japanese Students},
  author={Miho Saito},
  journal={Perceptual and Motor Skills},
  year={1999},
  volume={89},
  pages={532 - 536}
}
  • M. Saito
  • Published 1 October 1999
  • Psychology
  • Perceptual and Motor Skills
To investigate color and number preferences in Japan, 586 university undergraduates (239 men and 347 women; M age = 20.9 yr.) were asked to name a color (Question 1), to name their preferred color (Question 2), and to name their preferred number between zero and nine (Question 3). The results showed that Japanese students chose blue (33.5%) or red (26.0%) when asked to name a color but that red was not chosen as frequently as blue as a preferred color (red: 11.1%, blue:37.1%). Sex differences… 

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