“Alkie,”“Frat Brother,” and “Jock”: Perceived Types of College Students and Stereotypes About Drinking1

@inproceedings{Ashmore2002AlkieFratBA,
  title={“Alkie,”“Frat Brother,” and “Jock”: Perceived Types of College Students and Stereotypes About Drinking1},
  author={Richard D. Ashmore and Frances K. Del Boca and Marc Beebe},
  year={2002}
}
Two studies assessed perceived types of college students and associated stereotypes about drinking. In the first study, 64 university students responded to an open-ended probe asking them to list types of college students and then rated the amount of drinking done by each of a set of preselected types. In the second study, 236 students responded to the same open-ended item and directly rated a set of types that had been revised based on Study 1 in terms of drinking and involvement in the… CONTINUE READING

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