‘Wheatish’ grooms and ‘innocent’ divorcées: Commodifying attributes in the discourse of Indian matrimonials

  title={‘Wheatish’ grooms and ‘innocent’ divorc{\'e}es: Commodifying attributes in the discourse of Indian matrimonials},
  author={S. Karthick Ramakrishnan},
  journal={Discourse \& Society},
  pages={432 - 449}
Matrimonial advertisements, or matrimonials, are the principal conduits of a type of communication that facilitates arranged marriages within Indian society. As examples of simplified registers, matrimonials are formulaic texts of identity that follow a specific schematic structure and are replete with culturally nuanced lexical items referencing caste/sub-caste, patrilineal descent, and planetary positions at birth. They are written in Indian English and are semantically incomprehensible to… 

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