‘Welcome to selfiestan’: identity and the networked gaze in Indian mobile media

  title={‘Welcome to selfiestan’: identity and the networked gaze in Indian mobile media},
  author={Stephen Monteiro},
  journal={Media, Culture & Society},
  pages={108 - 93}
  • Stephen Monteiro
  • Published 2020
  • Sociology
  • Media, Culture & Society
  • This article examines selfie culture and visual social media in India by exploring how smartphone marketing and the performativity of the user–device interface intersect with the cultural influence of the Hindu ritual of darshan and the recent political success of populist Hindu nationalism. Darshan, a long-standing, everyday Hindu practice entailing an active visual and physical exchange between worshiper and devotional image or object, bears striking overlaps with the mechanics and conditions… CONTINUE READING


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