‘The best thing ever’: how children's popular culture matters

@article{Horton2010TheBT,
  title={‘The best thing ever’: how children's popular culture matters},
  author={John Horton},
  journal={Social \& Cultural Geography},
  year={2010},
  volume={11},
  pages={377 - 398}
}
  • J. Horton
  • Published 21 May 2010
  • Sociology
  • Social & Cultural Geography
This paper reflects upon a popular cultural event which was, briefly, for a particular grouping of children in the UK, ‘the best thing ever’: namely the release of the CD-single Reach, by the British pop group S Club 7. I suggest that this event was illustrative of manifold cultural forms and practices which—being ostensibly banal, fun, faddish, lowbrow and ‘childish’—continue to go largely unheralded by many social/cultural geographers. Against this grain, this paper presents three… 
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