‘The ‘Craic’1 Market’: Irish Theme Bars and the Commodification of Irishness in Contemporary Britain

  title={‘The ‘Craic’1 Market’: Irish Theme Bars and the Commodification of Irishness in Contemporary Britain},
  author={Mark McGovern},
  journal={Irish Journal of Sociology},
  pages={77 - 98}
  • M. McGovern
  • Published 1 November 2002
  • History
  • Irish Journal of Sociology
This article analyses the rise of the Irish theme bar in Britain during the last decade as an example of cultural commodification in the context of Late Capitalism. The paper is also designed to examine the form such bars have taken and suggests that this process represents an example of the reification and consumption of an ethnic identity through a system of signification. The article begins by exploring the emergence of a ‘night-time economy’ in the ‘post-industrial city’ as the material… 

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