‘Lucky this is anonymous.’ Ethnographies of reception in men’s magazines: a ‘textual culture’ approach

  title={‘Lucky this is anonymous.’ Ethnographies of reception in men’s magazines: a ‘textual culture’ approach},
  author={Bethan Benwell},
  journal={Discourse \& Society},
  pages={147 - 172}
In this article I address the contribution that a study of reader reception might make to our understanding of the cultural meanings of the discourses to be found in and around men’s magazines. Reception is a cultural site often neglected in linguistic analyses of popular cultural texts, which are commonly treated as discrete, autonomous and ahistorical within these approaches. Conversation Analysis of unstructured interviews with magazine readers is one means of accessing contexts of reception… 
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