‘IMC is dead. Long live IMC’: Academics' versus practitioners' views

@article{Laurie2011IMCID,
  title={‘IMC is dead. Long live IMC’: Academics' versus practitioners' views},
  author={Sally Laurie and Kathleen Harriman Mortimer},
  journal={Journal of Marketing Management},
  year={2011},
  volume={27},
  pages={1464 - 1478}
}
Abstract The purpose of this research is to establish whether academics and practitioners are similar in their perceptions of what Integrated Marketing Communications (IMC) is and the role it has to play in today's dynamic landscape. This objective is achieved first by examining the IMC literature to establish the main themes that underpin the construct and to identify the topics that have been most discussed over the past 10 years. These findings are then utilised to perform a content analysis… 
The internal and external challenges facing clients in implementing IMC
Purpose Although integrated marketing communication (IMC) is generally accepted as the way forward by academics and practitioners, there is a shortage of research into the challenges that
Just doing it: theorising integrated marketing communications (IMC) practices
Purpose This paper aims to elaborate on the concept of “integrated marketing communication (IMC) practice” and provide an empirical exposition of how integration is enacted in the lifeworlds
Content analysis of the empirical research on IMC from 2000 to 2015
ABSTRACT The overall objective of this paper is to build upon previous empirical research into integrated marketing communications (IMC) and to provide guidelines for future research. A total of 80
The management of corporate personality: An IMC perspective
The symmetry between internal marketing and external marketing communications has been of interest in the Integrated Marketing Communications literature for some time. Kliatchko (2008) states that
Partner or supplier: An examination of client/agency relationships in an IMC context
Abstract There is growing evidence from practitioners that the advertising industry is in a state of crisis. As campaigns become more integrated and multi-disciplinary, the relationship between
Corporate branding: Where are we? A systematic communication-based inquiry
Despite the widely recognized relevance of corporate branding (CB) to gain competitive advantage, CB studies suffer from highly fragmented perspectives that make it difficult to discern the value of
Implementing integrated marketing communications (IMC) through major event ambassadors
Purpose This paper aims to identify how integrated marketing communications (IMC) was applied to a major multi-cultural sporting event, the Asian Cup 2015, through event ambassadors
The Implementation of Integrated Marketing Communication (IMC) Principles in Branding and Advertising: A Conceptual Exploration
Theorists and advocates of Integrated Marketing Communication (IMC) behold that IMC was an innovation to rescue the downward of advertisement industry and to strengthen the strategic and tactical
Integrated Marketing Communications (IMC): Why Does It Fail?
ABSTRACT Integrated marketing communications (IMC) is accepted widely as a multi-stakeholder strategic business process for brand communications. Yet, much less is known about the failures of its
Twenty years of IMC
This article examines the understanding and practice of integrated marketing communications (IMC) in organisations since its inception 20 years ago. It analyses a survey conducted among chief
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 30 REFERENCES
Will agencies ever “get” (or understand) IMC?
The concept of integrated marketing communication (IMC) has now become an apparently integral part of the marketing and corporate communication strategies of many companies. Here, we seek to capture
IMC, brand communications, and corporate cultures: Client/advertising agency co‐ordination and cohesion
The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into
IMC - A UK Ad' Agency Perspective
This paper concerns Integrated Marketing Communications (IMC) in terms of its theoretical background, and by providing initial findings from an exploratory study of IMC within a judgement sample of
The evolution of IMC: IMC in a customer-driven marketplace
One of the advantages of a long career is that you get to see and experience many changes. Seldom are the changes radical and immediately obvious, but over time, we’ve seen the development of new
IMC: Has anything really changed? A new perspective on an old definition
Integrated marketing communication (IMC) has emerged as a new concept in marketing in the twenty-first century. IMC is mostly thought of, taught and written about as simply the integration of
Revisiting the IMC construct
TLDR
This paper introduces the four pillars of IMC as an offshoot of the proposed revised definition, and discusses each pillar in detail.
Integrated Marketing Communication
The role of marketing communications in advanced economies can hardly be underestimated. The sheer volume of media communications alone is staggering, and its effects are continuous. The aim of this
Integrated marketing communication: from tactics to strategy
Purpose – The emergence of integrated marketing communications (IMC) has become a significant example of development in the marketing discipline. It has influenced thinking and acting among all types
Integrated Marketing Communications: Practice Leads Theory
ABSTRACT In the last 20 years, the integration of marketing functions has moved from theory to practice. Its specific applications may vary from market to market—indeed, from enterprise to
IMC: New horizon/false dawn for a marketplace in turmoil?
Is integrated marketing communications (IMC) a new horizon or simply another false dawn for marketing communications that has failed to live up to its promises? This issue becomes critical in a
...
1
2
3
...