‘I’m about to get my tamp on.’ Framing tampons in We Media promotion posts targeting Chinese females

@article{Mou2018ImAT,
  title={‘I’m about to get my tamp on.’ Framing tampons in We Media promotion posts targeting Chinese females},
  author={Yi Mou and Zichun Yin and Jiayi Wang},
  journal={Journal of Gender Studies},
  year={2018},
  volume={28},
  pages={435 - 448}
}
ABSTRACT With much silence around menstruation, certain superstitions and beliefs still prevail in Confucian East Asian cultures such as China. As a result, domestic tampon brands did not appear until 2016. This study examines the promotion posts of tampons that are new to Chinese females on We Media channels. Specifically, a content analysis was conducted on the frames used in these promotion posts composed by different types of public accounts, guided by the intersectional perspective… 
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