‘Cool Japan’: Anime, soft power and Hong Kong generation Y travel to Japan

@article{Agyeiwaah2019CoolJA,
  title={‘Cool Japan’: Anime, soft power and Hong Kong generation Y travel to Japan},
  author={Elizabeth Agyeiwaah and W. Suntikul and L. Carmen},
  journal={Journal of China Tourism Research},
  year={2019},
  volume={15},
  pages={127 - 148}
}
ABSTRACT The ‘Cool Japan’ strategy was launched in 2012 as a ‘soft-power’ initiative to promote the unique culture of Japan. Tourism motivated by Japanese animation, or anime, plays an important role in this campaign. While this aspect of Japanese popular culture has been a particular element of attraction, especially for youth travelers, little is known empirically about the degree to which it actually motivates desire to travel to Japan. This paper examines the influence of anime on Hong Kong… Expand
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