‘But this Time You Choose!’

  title={‘But this Time You Choose!’},
  author={Su Holmes},
  journal={International Journal of Cultural Studies},
  pages={213 - 231}
  • S. Holmes
  • Published 1 June 2004
  • Art
  • International Journal of Cultural Studies
The concept of ‘interactivity’ has gained increasing currency in relation to television. At the level of programming, at least, this has been made visible with the phenomenal rise of reality TV. Phrases such as ‘You decide!’ (Big Brother), ‘But this time you choose!’ (Pop Idol) and ‘If you want to have your say’ (The Salon) proliferate in contemporary television, articulating a rhetoric that insists pressingly upon a ‘new’ participatory relationship between viewer and screen. The aim of this… 

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