‘ Think big ’ or ‘ small is beautiful ’ ? An empirical analysis of characteristics and determinants of success of sustainable crowdfunding projects

@inproceedings{Hrisch2018TB,
  title={‘ Think big ’ or ‘ small is beautiful ’ ? An empirical analysis of characteristics and determinants of success of sustainable crowdfunding projects},
  author={Jacob H{\"o}risch},
  year={2018}
}
This paper deals with crowdfunding for sustainable ventures. It uses an empirical dataset gained from the two largest sustainability-oriented crowdfunding platforms in Germany. In a first step, common characteristics of sustainable crowdfunding projects are identified and categorised based on an established framework for classifying sustainable entrepreneurship. In a second step, linear and logistic regression models are used to analyse the drivers of financial and marketing success of… Expand

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