‘ I think a fair girl would have better marriage prospects than a dark one ’ : British Indian adults ’ perceptions of physical appearance ideals

@inproceedings{Bakhshi2011IT,
  title={‘ I think a fair girl would have better marriage prospects than a dark one ’ : British Indian adults ’ perceptions of physical appearance ideals},
  author={Savita Bakhshi and Anna Baker},
  year={2011}
}
The aim of the present study was to investigate British Indian men and women’s perceptions of Indian physical appearance ideals and related attributes. Eight semistructured interviews with men and women were conducted, and the data were analysed using Interpretative Phenomenological Analysis. Four themes emerged from the data: 1) Cultural similarities and… CONTINUE READING