Принципы организации рекламного слогана

@inproceedings{2012,
  title={Принципы организации рекламного слогана},
  author={Ольга Александровна Турбина and Мария Сергеевна Салтыкова},
  year={2012}
}
The article is devoted to the description of the principles of advertising slogans’ organization on the examples of home and foreign advertisements. In accordance with these principles the author dwells upon the main syntactical constructions which reveal the meaning of advertising slogans, their place and typology in the system of advertising text production. 

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