[Physiotherapeutic care marketing research: current state-of-the art].

  title={[Physiotherapeutic care marketing research: current state-of-the art].},
  author={D V Babaskin},
  journal={Voprosy kurortologii, fizioterapii, i lechebnoi fizicheskoi kultury},
Successful introduction of modern technologies into the national health care systems strongly depends on the current pharmaceutical market situation. The present article is focused on the peculiarities of marketing research with special reference to physiotherapeutic services and commodities. Analysis of the structure and sequence of marketing research processes is described along with the methods applied for the purpose including their support by the use of Internet resources and technologies. 


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