[Attitude formation: experienced ambivalence, subjective difficulty and response latency in evaluatively inconsistent, consistent and neutral information].

  • Philip Broemer
  • Published 2000 in
    Zeitschrift fur experimentelle Psychologie…


Ambivalent attitudes simultaneously invoke positive and negative evaluations of a single object (e.g., Thompson, Zanna, & Griffin, 1995). Consequently, ambivalent attitudes towards unfamiliar objects should result from evaluative inconsistency of relevant information about the object (Jonas, Diehl, & Brömer, 1997). The present study shows that the formation… (More)


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