(Re) Making the Procrustean Bed? Standardization and Customization as Competing Logics in Healthcare

Abstract

Recent years have witnessed a parallel and seemingly contradictory trend towards both the standardization and the customization of healthcare and medical treatment. Here, we explore what is meant by 'standardization' and 'customization' in healthcare settings and explore the implications of these changes for healthcare delivery. We frame the paradox of… (More)
DOI: 10.15171/ijhpm.2017.35

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