'Most advanced, yet acceptable': typicality and novelty as joint predictors of aesthetic preference in industrial design.

  title={'Most advanced, yet acceptable': typicality and novelty as joint predictors of aesthetic preference in industrial design.},
  author={Paul Hekkert and Dirk Snelders and Piet C. W. van Wieringen},
  journal={British journal of psychology},
  volume={94 Pt 1},
Typicality and novelty have often been shown to be related to aesthetic preference of human artefacts. Since a typical product is rarely new and, conversely, a novel product will not often be designated as typical, the positive effects of both features seem incompatible. In three studies it was shown that typicality (operationalized as 'goodness of example') and novelty are jointly and equally effective in explaining the aesthetic preference of consumer products, but that they suppress each… Expand

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