'Light' and 'mild' cigarettes: who smokes them? Are they being misled?

  title={'Light' and 'mild' cigarettes: who smokes them? Are they being misled?},
  author={Mary Jane Ashley and Jonathan Cohen and Roberta Ferrence},
  journal={Canadian journal of public health = Revue canadienne de sante publique},
  volume={92 6},
Using two population-based surveys of Ontarians, we examined the proportions of smokers who smoke 'light' and 'mild' cigarettes (L/M). We compared L/M smokers to regular cigarette smokers regarding demographic, health knowledge, and smoking characteristics and examined their health-related perceptions of L/M and reasons for smoking them. Use of these cigarettes increased from 71% in 1996 to 83% in 2000. Those who smoked L/M were more likely to be female, to be less addicted, and to be more… CONTINUE READING
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