'I didn't buy it for myself' privacy and ecommerce personalization

  title={'I didn't buy it for myself' privacy and ecommerce personalization},
  author={Lorrie Faith Cranor},
Ecommerce personalization can help web sites build and retain relationships with customers, but it also raises a number of privacy concerns. This paper outlines the privacy risks associated with personalization and describes a number of approaches to personalization system design that can reduce these risks. This paper also provides an overview of the fair information practice principles and discusses how they may be applied to the design of personalization systems, and introduces privacy laws… CONTINUE READING
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Beyond the Personalization Myth: Cost-effective Alternatives to Influence Intent

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  • 2003
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