'Call fast, Call 911': a direct mail campaign to reduce patient delay in acute myocardial infarction.

@article{Meischke1997CallFC,
  title={'Call fast, Call 911': a direct mail campaign to reduce patient delay in acute myocardial infarction.},
  author={Hendrika Meischke and E M Dulberg and Sarah Sch{\"a}ffer and Doug Henwood and Monsieur le Pr. Kim G. Larsen and Mickey S. Eisenberg},
  journal={American journal of public health},
  year={1997},
  volume={87 10},
  pages={1705-9}
}
OBJECTIVES A 10-month direct mail campaign was implemented to increase use of emergency medical services via 911 calls and to reduce prehospital delay for individuals experiencing acute myocardial infarction symptoms. METHODS This prospective, randomized, controlled trial involved three intervention groups (receiving brochures with informational, emotional, or social messages) and a control group. RESULTS Intervention effects were not observed except for individuals who had a history of… CONTINUE READING

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