' Putting Your Money Where Your Mouth Is ' A Profile of Ethical Investors

  title={' Putting Your Money Where Your Mouth Is ' A Profile of Ethical Investors},
  author={Diana J. Beal and Michelle Goyen},
This research sought to determine why people chose to invest in Earth Sanctuaries Limited (ESL), which conserves ecosystems and breeds endangered species as its corporate mission, an unequivocally ethical objective. Investors were surveyed to assess the relative importance of financial versus ecological considerations. Demographic and investor behavior attributes o f ESL shareholders were compared with those of Australian shareholders as reported by an Australian Stock Exchange survey. The… CONTINUE READING

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