#wheresRey: feminism, protest, and merchandising sexism in Star Wars: The Force Awakens

@article{Brown2018wheresReyFP,
  title={\#wheresRey: feminism, protest, and merchandising sexism in Star Wars: The Force Awakens},
  author={Jeffrey Brown},
  journal={Feminist Media Studies},
  year={2018},
  volume={18},
  pages={335 - 348}
}
Abstract The blockbuster film Star Wars: The Force Awakens (2015) earned over $2 billion dollars at the box-office worldwide and became a cultural phenomenon. Produced by media giant Disney, The Force Awakens also generated huge merchandising sales and earned over $9 billion within a year. The film’s main protagonist, Rey, was heralded as a strong, feminist-influenced heroine that capably carved her own space within the male dominated Star Wars universe. Unfortunately, the inherent sexism of… Expand
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