# 2009-005 Consumer behaviour : evolution of preferences and the search for novelty

@inproceedings{GarciaTorres20092C,
  title={# 2009-005 Consumer behaviour : evolution of preferences and the search for novelty},
  author={M. Abraham Garcia-Torres},
  year={2009}
}
Evolution of consumers' preferences has been recogn ized by many scholars as being key to understanding technological change. Ho wever, mainstream economics cannot account for the seemingly irrational behavio r of consumers based on changes in taste – consumer theory lacks exibility and accurac y to explain changes in consumer behavior. Adopting a behavioral psychology perspect iv , his paper argues that there is a rational pattern in the change of consumers' tastes . I argue that behavioral… CONTINUE READING