"Was It Something I Said?" "No, It Was Something You Posted!" A Study of the Spiral of Silence Theory in Social Media Contexts

@article{Gearhart2015WasIS,
  title={"Was It Something I Said?" "No, It Was Something You Posted!" A Study of the Spiral of Silence Theory in Social Media Contexts},
  author={Sherice Gearhart and Weiwu Zhang},
  journal={Cyberpsychology, behavior and social networking},
  year={2015},
  volume={18 4},
  pages={
          208-13
        }
}
New media technologies make it necessary for scholars to reassess mass communication theories developed among legacy media. One such theory is the spiral of silence theory originally proposed by Noelle-Neumann in the 1970s. Increasing diversity of media content, selectivity, social networking site (SNS) interactivity, and the potential for anonymity have posed various challenges to its theoretical assumptions. While application of the spiral of silence in SNS contexts has been theorized, its… CONTINUE READING
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