"They May Be Pixels, But They're MY Pixels: " Developing a Metric of Character Attachment in Role-Playing Video Games

@article{Lewis2008TheyMB,
  title={"They May Be Pixels, But They're MY Pixels: " Developing a Metric of Character Attachment in Role-Playing Video Games},
  author={Melissa L. Lewis and Ren{\'e} Weber and Nicholas David Bowman},
  journal={Cyberpsychology \& behavior : the impact of the Internet, multimedia and virtual reality on behavior and society},
  year={2008},
  volume={11 4},
  pages={
          515-8
        }
}
  • Melissa L. Lewis, R. Weber, N. Bowman
  • Published 23 August 2008
  • Psychology
  • Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society
This paper proposes a new and reliable metric for measuring character attachment (CA), the connection felt by a video game player toward a video game character. Results of construct validity analyses indicate that the proposed CA scale has a significant relationship with self-esteem, addiction, game enjoyment, and time spent playing games; all of these relationships are predicted by theory. Additionally, CA levels for role-playing games differ significantly from CA levels of other character… 

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