"The greatest comebacks start here".

Abstract

When the marketing department at Good Shepherd Rehabilitation Network in Allentown, Pa., came up with the slogan "The Greatest Comebacks Start Here", it wasn't thinking of the hospital's finances. But it easily could have been. Daniel C. Confalone, FHFMA, helped coordinate the system's revenue cycle comeback, from 150 days in accounts receivable to just 55. 

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