"If it bleeds it leads"? Attributes of TV health news stories that drive viewer attention.

@article{Cooper2000IfIB,
  title={"If it bleeds it leads"? Attributes of TV health news stories that drive viewer attention.},
  author={Crystale Purvis Cooper and Debra L. Roter},
  journal={Public health reports},
  year={2000},
  volume={115 4},
  pages={331-8}
}
OBJECTIVE Health advocates increasing y use the news media to educate the public. However, little is known about what motivates individuals to pay attention to health news. This study investigated which characteristics of TV health news stories attract viewer interest. METHODS The authors surveyed airport patrons, the audience of a public health symposium, and municipal jurors, asking which attributes of TV heath news stories encouraged interest and which attributes discouraged interest. The… CONTINUE READING

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