"For the Rest of Us": A Reader-Oriented Interpretation of Apple's "1984" Commercial

@article{Scott1991ForTR,
  title={"For the Rest of Us": A Reader-Oriented Interpretation of Apple's "1984" Commercial},
  author={Linda M. Scott},
  journal={Advertising \& Society Review},
  year={1991},
  volume={13},
  pages={ - }
}
  • L. Scott
  • Published 1 June 1991
  • Education
  • Advertising & Society Review
It was a bright cold day in January, and the clocks were showing third quarter. Fifty million Americans nuzzled in the breasts of their telescreens, staring down into the Super Bowl stadium. They slipped through the afternoon glassily, with their beer and their Winstons and their friends. Suddenly the predictable drone of sportscasters was interrupted by a gritty sixty-second metaphor. A young woman athlete being chased by faceless storm-troopers raced past hundreds of vacant-eyed workers and… 
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