"Food company sponsors are kind, generous and cool": (Mis)conceptions of junior sports players

Abstract

BACKGROUND Children's exposure to unhealthy food marketing influences their food knowledge, preferences and consumption. Sport sponsorship by food companies is widespread and industry investment in this marketing is increasing. This study aimed to assess children's awareness of sport sponsors and their brand-related attitudes and purchasing intentions in… (More)
DOI: 10.1186/1479-5868-8-95

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