"Every coin has two sides": The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice

  title={"Every coin has two sides": The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice},
  author={Jun Pang and Hean Tat Keh and Xiuping Li and Durairaj Maheswaran},
  journal={Journal of Consumer Psychology},

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