"E-Push or e-Pull? Laggards and First-Movers in European On-Line Banking

  title={"E-Push or e-Pull? Laggards and First-Movers in European On-Line Banking},
  author={Jacques Bughin},
  journal={J. Computer-Mediated Communication},
While a strategic imperative for financial institutions, major differences currently exist among banks' ability to convert their customers to using the internet. In addition, not a lot is known as to what drives those differences, although one can easily hypothesize that on-line banking adoption must be due to a combination of demand (“pull”) and firm (“push”) factors. This paper presents a statistical appraisal of the determinants of on-line customer penetration for a cross-sectional sample of… CONTINUE READING

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