"Back the Bid": The London Olympic Bid Committee and The Sun Newspaper

@inproceedings{Mackay2012BackTB,
  title={"Back the Bid": The London Olympic Bid Committee and The Sun Newspaper},
  author={Clare Mackay},
  year={2012}
}
This article explores how the London Olympic Bid Committee (LOBC) sought to gain the popular support required for London’s bid for the 2012 Olympic Games by attempting to influence the journalists of the U.K. newspaper with the greatest readership to communicate their discourse to the host urban population. The research draws on Michel Foucault’s concept of discourse to investigate whether and, more importantly, how the journalists of the Sun articulated the key statements that the LOBC sought… CONTINUE READING
5
Twitter Mentions