Zongliang Wen

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The advent of e-commerce has prompted many retailers to sell product by online channel. In this paper, we study the competitive strategies between a traditional retailer and an online retailer. We investigate how the changes of the degree of customer acceptance of the online channel and the traditional channel inconvenience affect the strategies of the two(More)
In this paper, we study the optimal strategies for a dual-channel retailer, who sells a product through both a traditional channel and an online channel. We investigate how the changes of the degree of customer acceptance of the online channel and the traditional channel inconvenience affect the strategies of the two channels under two different scenarios:(More)
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