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Virtual Worlds are receiving increased global attention in a wide range of applications in education, business, government and social contexts. Kock (2008) defines virtual worlds as " technology-created virtual environments that incorporate representations of real world elements such as human beings, landscapes and other objects. " A key element is(More)
Based on the theoretical lens of multiple commitments and prior research on electronic word-of-mouth (eWOM), this study develops a research model to investigate the antecedents of users' continuance intention to contribute eWOM in online opinion platforms. Specially, this study investigates the mediating roles of multiple commitments namely, affective(More)