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Based on the theoretical lens of multiple commitments and prior research on electronic word-of-mouth (eWOM), this study develops a research model to investigate the antecedents of users' continuance intention to contribute eWOM in online opinion platforms. Specially, this study investigates the mediating roles of multiple commitments namely, affective(More)
Virtual Worlds are receiving increased global attention in a wide range of applications in education, business, government and social contexts. Kock (2008) defines virtual worlds as " technology-created virtual environments that incorporate representations of real world elements such as human beings, landscapes and other objects. " A key element is(More)