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  • Influence
Mediation Analysis in Social Psychology: Current Practices and New Recommendations
A key aim of social psychology is to understand the psychological processes through which independent variables affect dependent variables in the social domain. This objective has given rise toExpand
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Thought confidence as a determinant of persuasion: the self-validation hypothesis.
Previous research in the domain of attitude change has described 2 primary dimensions of thinking that impact persuasion processes and outcomes: the extent (amount) of thinking and the directionExpand
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Implicit ambivalence from attitude change: an exploration of the PAST model.
Traditional models of attitude change have assumed that when people appear to have changed their attitudes in response to new information, their old attitudes disappear and no longer have any impact.Expand
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Unpacking attitude certainty: attitude clarity and attitude correctness.
Attitude certainty has been the subject of considerable attention in the attitudes and persuasion literature. The present research identifies 2 aspects of attitude certainty and provides evidence forExpand
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What doesn't kill me makes me stronger: the effects of resisting persuasion on attitude certainty.
The present research proposes a metacognitive framework for understanding resistance to persuasion. It is suggested that when people resist persuasion, they can become more certain of their initialExpand
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Ease of Retrieval Effects in Persuasion: A Self-Validation Analysis
Three studies are reported examining a new explanation for ease of retrieval effects in persuasion. In each study, participants read a persuasive communication and were induced to generate either aExpand
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Self‐Validation of Cognitive Responses to Advertisements
Two studies tested the notion that the confidence consumers have in their cognitive responses to an ad can increase or decrease the favorability of product attitudes. Increasing confidence inExpand
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Source Credibility and Attitude Certainty: A Metacognitive Analysis of Resistance to Persuasion
Recent research (Tormala & Petty, 2002) has demonstrated that when people resist persuasion, they can perceive this resistance and become more certain of their initial attitudes. This researchExpand
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Memory-based versus on-line processing : Implications for attitude strength
Three experiments tested whether the manner in which attitudes are created—through on-line or memory-based processing—can impact the resultant strength of those attitudes. In each study, participantsExpand
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Attitude Certainty: A Review of Past Findings and Emerging Perspectives
Attitude certainty, or the sense of conviction with which one holds one's attitude, has been the subject of considerable research attention. This article provides an overview of past, present, andExpand
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