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Under the Japanese Government's strong enforcement of Japanese national medical cost reduction, only hospitals which emphasize patient values, and creation of brands according to them can survive. This study extracted patients' expectations as brand from Campbell's Brand-Contact lists. The authors also proposed to add Brand-strengthening strategies both for… (More)
BACKGROUND The original SHELL model is specified for analyzing human errors. In addressing medical errors, medical systems should be targeted for improvement instead of blaming human errors. The Sunflower-SHELL model was made for patient-centered incident analysis. A further change was added to enhance more practical and convenient analysis in the… (More)