Yuechao Sun

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In the consumer market, new luxury brands (e.g. Emporio Armani, G-star, MiuMiu, Adidas Originals) usually act as the trendsetters and original designers, while some ordinary consumer goods' brands (e.g. H&M, ZARA, Xstep, MetersBonwe) prefer to be followers. A new luxury goods manufacturer is also in a dominant place, when facing the supplier (as well as(More)
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