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This study examines the formation of consumer loyalty in the context of online games. The test results indicate that both satisfaction and commitment positively influence loyalty. Virtual power status, relational interacting behavior, incentive utility, and feature enhancement positively influence satisfaction, while power status, relational interacting(More)
Drawing on social capital theory and social cognitive theory, this study postulates self-efficacy as a key driver of online social support behavior. Besides, this study postulates that service IT usage is indirectly influenced by social support via the mediation of social capital. This study contributes to the online community literature by extending IT(More)
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