Yu-Chen Chan

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The present study builds on our previous study within the framework of Wyer and Collin's comprehension-elaboration theory of humor processing. In this study, an attempt is made to segregate the neural substrates of incongruity detection and incongruity resolution during the comprehension of verbal jokes. Although a number of fMRI studies have investigated(More)
The comprehension-elaboration theory of humor claims that the elicitation of humor can be segregated into two stages, comprehension and elaboration. Comprehension includes detection and resolution of incongruity, and elaboration involves inducement of the experience of amusement. Previous imaging research has sought to identify the neural substrates of(More)
Most research into the neural mechanisms of humor has not explicitly focused on the association between emotion and humor on the brain white matter networks mediating this connection. However, this connection is especially salient in gelotophobia (the fear of being laughed at), which is regarded as the presentation of humorlessness, and two related traits,(More)
'Getting a joke' always requires resolving an apparent incongruity, but the particular cognitive operations called upon vary depending on the nature of the joke itself. Previous research has identified the primary neural correlates of the cognitive and affective processes called upon to respond to humor generally, but little work has been done on the(More)
The aesthetics of designed products have become part of our life in modern society. This study explores the neural mechanisms of how aesthetic judgment and aesthetic emotion interplay during the appreciation of designed products that are commonly seen in daily life. Participants were 30 college students, and the stimuli were 90 pictures of everyday designed(More)
Although considerable attention has been paid to the cognitive structure of humor, its emotional structure tends to be overlooked. Humor is often associated with the single emotion of mirth or amusement, while other aspects of its rich emotional structure are ignored. The purpose of the present study was to explore this structure by analyzing the content of(More)
Embodied semantics theory asserts that the meaning of action-related words is neurally represented through networks that overlap with or are identical to networks involved in sory-motor processing. While some studies supporting this theory have focused on Chinese characters, less attention has been paid to their semantic radicals. Indeed, there is still(More)
Humor operates through a variety of techniques, which first generate surprise and then amusement and laughter once the unexpected incongruity is resolved. As different types of jokes use different techniques, the corresponding humor processes also differ. The present study builds on the framework of the 'tri-component theory of humor,' which details the(More)
Verbo-pictorial humor advertisement induces deeper thinking and invokes the feeling of amusement. Present study aimed to investigate the influence of types of verbo-pictorial ads and humor by the analysis of eye movement. Participants were 67 undergraduates, experimental design was 2 (advertisement type: humor and literality) [U+F0CD] 2 (stimulus type:(More)