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Confirmation, Disconfirmation, and Informa-tion in Hypothesis Testing
- J. Klayman, Young-Won Ha
- Psychology
- 1 April 1987
Strategies for hypothesis testing in scientific investigation and everyday reasoning have interested both psychologists and philosophers. A number of these scholars stress the importance of…
Consumer Learning: Advertising and the Ambiguity of Product Experience
- S. J. Hoch, Young-Won Ha
- Business
- 1 September 1986
This paper examines the influence of advertising on how and what consumers learn from product experience. A hypothesis-testing framework is adopted where consumers treat advertisements as tentative…
Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View
- Subin Im, Cheryl Nakata, Heung-soo Park, Young-Won Ha
- Business
- 1 December 2003
Firms in South Korea and Japan are designing and introducing new products to global markets, contributing to their strong export-led economic growth. To better understand how Korean and Japanese…
Antecedents and consequence of Korean and Japanese new product advantage
- Cheryl Nakata, Subin Im, Heung-soo Park, Young-Won Ha
- Business
- 2006
Hypothesis testing in rule discovery: Strategy, structure, and content.
- J. Klayman, Young-Won Ha
- Psychology
- 1 July 1989
Une experience examine la strategie de test d'hypothese dans le cadre d'un paradigme inspire de Wason, la structure de la tâche etant manipulee par une variation des relations entre la regle correcte…
Ambiguity, Processing Strategy, and Advertising-Evidence Interactions
- Young-Won Ha, S. J. Hoch
- Business
- 1 December 1989
Although advertising persuades through overt appeals to reason or emotion, we focus on the indirect process by which advertising influences the interpretation of objective product evidence. We…
The Influence of Categorical Attributes on Choice Context Effects
- Young-Won Ha, Sehoon Park, Hee-kyung Ahn
- Psychology, Business
- 1 October 2009
This article documents the influence of categorical attributes on choice context effects. We demonstrate that the asymmetric dominance effect is attenuated by the introduction of a unique categorical…
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