• Publications
  • Influence
Confirmation, Disconfirmation, and Informa-tion in Hypothesis Testing
Strategies for hypothesis testing in scientific investigation and everyday reasoning have interested both psychologists and philosophers. A number of these scholars stress the importance ofExpand
  • 1,793
  • 38
  • PDF
Consumer Learning: Advertising and the Ambiguity of Product Experience
This paper examines the influence of advertising on how and what consumers learn from product experience. A hypothesis-testing framework is adopted where consumers treat advertisements as tentativeExpand
  • 874
  • 23
Ambiguity, Processing Strategy, and Advertising-Evidence Interactions
Although advertising persuades through overt appeals to reason or emotion, we focus on the indirect process by which advertising influences the interpretation of objective product evidence. WeExpand
  • 142
  • 5
Hypothesis testing in rule discovery: Strategy, structure, and content.
Une experience examine la strategie de test d'hypothese dans le cadre d'un paradigme inspire de Wason, la structure de la tâche etant manipulee par une variation des relations entre la regle correcteExpand
  • 244
  • 4