Yisheng Dai

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
With the growing population of online shopping, people pay more attention to online consumer reviews which influence consumer purchasing decisions. Consumer reviews are increasingly available online for a wide rage of products and services. This paper studies the impact of online reviews on the consumer purchasing decisions towards management response from(More)
In recent years, intensive researches focused on customer equity management. This paper reviews researches on the customer equity management and concludes the numerous studies in three sectors: customer equity analysis, strategy development and customer equity optimization. We classify the customer equity evaluation models in three categories: customer(More)
  • 1