Yinghui Yang

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The use of personalization techniques for structuring online interactions with customers is common today. In a world in which a large part of customer interactions are done in this manner, systematic evaluation of these methods is critical. In this paper we study the problem of evaluating online personalization, and point out the difficulties of a(More)
Grouping customer transactions into segments may help understand customers better. The marketing literature has concentrated on identifying important segmentation variables (e.g., customer loyalty) and on using cluster analysis and mixture models for segmentation. The data mining literature has provided various clustering algorithms for segmentation without(More)