Ying-Hueih Chen

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Trust is an essential factor that drives virtual interaction and transactions on the Internet. Researchers have investigated the trust development process, and identified several important factors that form the basis for trust. This research combines the signal perspective and trust theory to examine the impact of market signals and past experience on trust(More)
Impulse purchasing is a pervasive yet relatively little-discussed phenomenon. This study investigates the effect of impulse purchases on trust, as well as the mediating effect of stickiness and the mental budgeting account in the group buying context. Questionnaires were sent to group buying participants. The results show that impulse purchases have a(More)
While electronic commerce radically accelerates business transactions and interactions, e-marketplace providers constantly face the challenge in attracting critical mass of participants. Previous studies suggest that trust is the prerequisite to online transaction and interaction. The purpose of this research is to explore relational factors in influencing(More)
This study aims to investigate how positive emotion acts as a mediator between trust repair and trust within multichannel trust transfers. The study sample focuses on smartphone users. The results show that b r a n d u s e r s ' initial level of trust transfers to telecom retailers and their services; moreover, positive emotion has a mediating effect(More)
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