Yih-Yuh Lee

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
In this study, we adopt the decomposed theory of planned behavior (DTPB) as the research framework and apply some constructs of decomposed attitude, subjective norms, and perceived behavior control to explore the factors affecting the intentions of online users in virtual communities to become paying members. Structural equation modeling (SEM) was applied(More)
  • 1