Yi-Hsuan Li

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
With the rapid development and penetration of music streaming services, more and more providers have sought to seize the market opportunities. How to maintain a strong subscription base thus becomes a challenge in this industry. This study draws on the service-dominant logic to explore the influence of platform attributes and content attributes on service(More)
This study examines how transformational leadership influences value co-creation in virtual communities through various driving factors. Considering that participants of the same virtual community may experience a context effect resulting from perceived organizational consensus, this study employs a hierarchical linear model (HLM) for verification. This(More)
  • 1