Yeonbae Kim

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In the rapidly growing, competitive information and communications technology market, demand forecasting for new technologies is difficult, yet important. Our study describes a forecasting methodology designed for newly introduced technology for which limited data is available that uses algebraic estimation, Bayesian updating, and conjoint analysis. In the(More)
Although eco-labels were introduced with the intention of encouraging eco-friendly purchasing behavior by consumers, they have had little effect on consumers' purchasing decisions, and therefore a significant gap exists between eco-label awareness and actual purchasing behavior. The aim of this study was to analyze consumer preference, in terms of public(More)
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