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In this paper we present a generic model of trust for electronic commerce. The basic components of the model are party trust and control trust. We argue that an agent’s trust in a transaction with another party is a combination of the trust in the other party and the trust in the control mechanisms for the successful performance of the transaction. The(More)
Understanding consumer behavior is of vital importance to consumer oriented e-business models today. In this paper we report on a study into the relationships between consumer perceptions of risk and trust and the intention to purchase at a C2C electronic marketplace. Distinguishing for electronic marketplace settings is that consumer behavior is subject to(More)
In this paper we introduce Prohairetic Deontic Logic (PDL), a preference‐based dyadic deontic logic. In our preference‐based interpretation of obligations “α should be (done) if β is (done)” is true if (1) no ¬α ∧ β state is as preferable as an α ∧ β state and (2) the preferred β states are α states. We show that this representation solves different(More)
Given the uncertainty of the online environment, institutional trust is fundamental in building and retaining online interorganizational relationships. The authors propose two types of institutional trust (a) third-party institution-based trust, which deals with intermediary driven structures, such as those in online B2B marketplaces, and (b) bilateral(More)
In this paper we propose a semantics for dyadic deontic logic with an explicit preference ordering between worlds, representing diierent degrees of ideality. We argue that this ideality ordering can be used in two ways to evaluate formulas , which we call ordering and minimizing. Ordering uses all preference relations between relevant worlds, whereas(More)